About Us
New Wave is a manufacturer and worldwide distributor of fine fragrances. Since its inception in April 2007, the company has taken the fragrance industry by storm and carved its place as a driving force of fragrance marketing and merchandising. A dynamic perfume company, NWF is dedicated to finding and developing trendsetting brands which have the pulse of the fashion forward consumer.
New Wave works with fragrances from all over the world to create one of a kind scents, reminiscent of the edginess and iconic creativity of our brands. We have “broken the mold” with our Ed Hardy, True Religion, and Christian Audigier fragrances.
New Wave is independently managed and privately owned which allows flexibility and speed to market, the foresight to identify future brands and the ability and agility to react to current trends.
- Ed Hardy, one of the hottest brands in America, is a tattooed fruity floral with a rock and roll edge. It is currently available in all Ed Hardy boutiques and in fine department stores nationwide.
- The True Religion Brand is truly “fashion for the senses”. True Religion is available in all True Religion Stores and in fine department stores nationwide.
- Christian Audigier’s namesake fragrance is a unique blend of scents reminiscent of Christian’s summer memories in the south of France.
- BCBGMAXAZRIA is New Wave’s latest addition which reflects the spirit of the modern woman. BCBG, named for the French phrase “bon chic, bon genre”, a Parisian slang meaning “good style, good attitude” embodies the combination of European sophistication and American spirit. The BCBG fragrance is expected in stores nationwide in Spring 2011
New Wave features some of the top brands in North America and in the European fragrance market. All of our fragrances can be found nationwide at Nordstrom’s, Sephora, Macy’s, Dillard’s, Ulta Beauty, Buckle, Bon Ton, Carson’s, Belk’s, Von Mour and other major department stores.
To learn more about our brands, please go to our brands page